What we have done: 
Package Design, Package Structure

Command Coffee
커맨드 커피 패키지

Year completed: 
May. 2020

Morethanthat(MTT) created the package and product design for COMMAND COFFEE, a coffee brand that aims to become the daily coffee for consumers. We showcased the brand identity pursued by COMMAND COFFEE through the use of a minimalist packaging design. We wanted to express the identity of COMMAND COFFEE, which aims to become the daily coffee for consumers, as a linear graphic with a balanced geometric pattern. Our design symbolizes COMMAND COFFEE as a brand that is deeply embedded in everyday life with a restrained yet harmonious layout that utilizes Sans Serif typeface. We wanted to expand the communication space with customers by applying the brand, product configuration information, and QR code to the inner pad.